MIDWESTIX holds one belief above all others; that art, in the form of music, theatre, dance, culture is fundamental to the health and happiness of everyone. It provides an essential space which we connect to each other and find respite in an often turbulent life.

This gift we share with each other should be accessible, affordable, and central to the communities in which they’re enjoyed. It is not simply a commodity to be bought and sold for financial benefit, but a relationship to be nurtured and experienced between creator and fan. We believe it is our role as a ticketing company and event producers to shepherd these moments into our collective reality.

We approach every opportunity to work with a client with open communication, collaboration, flexibility, and honesty. We do not aspire to work with every promoter, venue, or organization on the planet, but with those we can add true value to and promote real growth for.

MIDWESTIX started with a request. We had a historical venue ask if we could expand our marketing company (Swaelu Media) to provide a ticketing solution for them. What followed was some great focus groups that helped us build a vision for the ticketing company we would create. Three principals were formed from those meetings: 1) A cooperative model where venues in local markets could work with each other. 2) Low service fees that would not price events out of fans' pocket books. 3) A commitment to giving back to our community through supporting the work of producers.

MIDWESTIX Founders, Heather and Kathryn lived on the same street and met as neighbors. After a pizza and bottle of wine they realized they shared the same love of music and talents in marketing. That very night they decided to start working together and haven't looked back since. People often comment on how lucky we are to have a strong partnership that has endured and grown for 20+ years and we couldn't agree more.

What does this mean and why is it important enough to be called out in our "About Us" section? MIDWESTIX operates on a "cooperative" model of ticketing. As more organization and events in your local area use us the stronger the network you use to promote your event becomes. That is why we are focused on building locally both in client base and in entertainment ecosystems. A significant portion of our dollars go into creating art, not just profiting off it. We allocate tens of thousands of dollars and pro-bono services to support organization events and entertainment education. Our commitment and passion led us to founding and supporting City Sounds Public Piano project in our hometown of Des Moines Iowa.

We are fans, HUGE FANS, and have let music, specifically, guide us to and through major moments of our lives. Some would say it's dangerous to carry such passion into the cut-throat, money-hungry world of entertainment. We say it's reckless and inauthentic to be guided by anything but what you love.

To positively impact the growth of the organizations we work with and the entertainment ecosystems they exist in. To that end we have a strong commitment to collaboration.

We have had the privilege of working with multitudes of artists, volunteers, producers, executive directors, boards of directors, city officials and most importantly FANS to grow the entertainment ecosystems we work in. This has meant more moments for us all to experience the joy of art. Our gratitude is immeasurable.

These guiding principles have given us over 20 years of productivity, growth, and lasting relationship both with clients and fans alike.

We'd be happy to help you explore how different ticketing can transcend a mere transaction and be the fuel for a vibrant cultural community. Please reach out with any questions or ideas you have with regard to establishing a relationship.